The content team
you never had to hire.
Lumen studies your brand, drafts in your voice, designs the image, and publishes to Instagram — every day, without you.
Four steps. Then never again.
Set up Lumen once. It runs your feed forever.
Point Lumen at your brand.
Paste your website, connect Instagram, or drop in past posts. Lumen reads your voice, your visuals, and your audience in minutes.
Your Brand Brain takes shape.
A living document of your voice, palette, topics, and taboos. Edit it, argue with it, lock it down. Lumen writes against it every time.
A multi-agent pipeline drafts posts.
Claude writes the caption and art direction. NanoBanana renders the image. You get a full post — caption, image, hashtags, schedule — in under a minute.
Review, approve, done.
Skim the queue each morning over coffee. One tap to approve. Lumen publishes directly to Instagram at the time your audience is most awake.
Every piece of a content team, automated.
From brief to publish, Lumen handles the parts you'd otherwise hire three people for.
Brand Brain
A living memory of your voice, visuals, topics, and taboos. Editable, lockable, auditable.
Caption agent
Claude writes in your voice — never generic. Length, tone, and emoji use tuned to your brand.
Image generation
NanoBanana renders on-brand visuals from a single brief. Square, portrait, or carousel.
Smart scheduling
Publishes when your audience is awake, not when a scheduler says so. Learns as it goes.
Comment triage
Lumen flags real questions, hides spam, and drafts replies for your approval.
Engagement memory
Every like and save feeds back into Brand Brain. Lumen writes more of what works.
Human-in-the-loop
Nothing ships without your nod. Approve in a glance, reject in a tap.
One-click publish
No Zapier, no proxies, no copy-paste. Direct to the Instagram Graph API.
A living memory of who your brand is.
Lumen reads your site and your last 30 posts, then builds a structured model of your voice, palette, topics, and what your audience actually engages with. You edit it like a doc. Lumen writes against it every time.
From fifteen hours to fifteen minutes.
What the Instagram grind looks like with and without Lumen.
The feed eats your week.
A founder's schedule, every week, forever.
You review. It ships.
A morning coffee's worth of attention, then it runs.
What Lumen actually publishes.
Every post below was generated, designed, and scheduled autonomously. No humans wrote these captions.
A slow morning, a warm light — the ritual that started it all.
Five notes we built this autumn blend around — bergamot, oud, smoked vanilla.
Behind the wick — 42 seconds of hand-pouring in our Brooklyn studio.
A quiet room, a warm light, and the story of how wax becomes memory.
Our founder on the three years spent perfecting a single scent.
An ode to ritual. A candle, a notebook, the first light of the day.
A slow morning, a warm light — the ritual that started it all.
Five notes we built this autumn blend around — bergamot, oud, smoked vanilla.
Behind the wick — 42 seconds of hand-pouring in our Brooklyn studio.
A quiet room, a warm light, and the story of how wax becomes memory.
Our founder on the three years spent perfecting a single scent.
An ode to ritual. A candle, a notebook, the first light of the day.
An ode to ritual. A candle, a notebook, the first light of the day.
Our founder on the three years spent perfecting a single scent.
A quiet room, a warm light, and the story of how wax becomes memory.
Behind the wick — 42 seconds of hand-pouring in our Brooklyn studio.
Five notes we built this autumn blend around — bergamot, oud, smoked vanilla.
A slow morning, a warm light — the ritual that started it all.
An ode to ritual. A candle, a notebook, the first light of the day.
Our founder on the three years spent perfecting a single scent.
A quiet room, a warm light, and the story of how wax becomes memory.
Behind the wick — 42 seconds of hand-pouring in our Brooklyn studio.
Five notes we built this autumn blend around — bergamot, oud, smoked vanilla.
A slow morning, a warm light — the ritual that started it all.
Brands that let Lumen run their feed.
I've spent years being bad at Instagram. Lumen gave me back three evenings a week and my engagement actually went up.
It sounds like us. That's the thing nobody else gets right. The captions feel like I wrote them on a good day.
I run four client accounts. Lumen is the only reason I can still sleep.
Simple. Honest. Cancel anytime.
Every plan includes a 14-day free trial. No credit card required.
Questions, answered.
Paste your website and connect Instagram. Lumen reads your last 30 posts and extracts a structured model of your voice, palette, topics, and what your audience engages with. You review and edit this "Brand Brain" like a doc — Lumen writes against it every time.
That's the core of the product. Claude writes captions against your Brand Brain, and NanoBanana generates images with your palette and visual motifs. The whole pipeline is tuned for on-brand output, not generic AI slop. Every post can be edited or regenerated before it ships.
Always. Lumen is human-in-the-loop by default — nothing publishes without your nod. Skim the queue each morning, one tap to approve. If you trust it completely, flip autopilot on.
Direct via the official Instagram Graph API. No proxies, no Zapier, no copy-paste. Works for Business and Creator accounts.
Regenerate it with one tap, edit caption or image inline, or reject it entirely. Every rejection teaches the Brand Brain what not to make.
Yes — Brand and Agency plans support multiple accounts. Each account gets its own Brand Brain.
14 days, no credit card. Cancel anytime during or after.